Request for Proposal (RFP) | Definition

A Request for Proposal (RFP) is an opportunity to win new business. It is a formal request from an organization looking for vendors or service providers to complete a specific project. The RFP lays out the project details, including scope, budget, timeline, and evaluation criteria, so businesses can submit proposals that show why they are the best fit.

For entrepreneurs and consultants, responding to an RFP is not just about submitting paperwork. It is about strategically positioning your business, proving your value, and securing revenue. A strong proposal highlights your expertise, aligns with the client’s needs, and makes it easy for them to say yes.

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