About Us

At the heart of every successful business is a vision fueled by passion, strategy, and unwavering commitment. I believe that with the right tools and guidance, any entrepreneur can turn their dreams into reality.

La Juana Whitmore, MPNA, ASBC®, CFEI®
Founder, La Juana Whitmore Consulting & NextFemme Financial

Guiding Principles

Vision

A world where every entrepreneur is equipped with the tools and strategies to turn their vision into reality.

Mission

To be the strategic partner for small business owners, providing the expertise and resources needed to transform their business ideas into thriving enterprises.

Values

Integrity
Empowerment
Accountability
Resilience
Affluence

La Juana Whitmore Consulting was founded in 2014 on the belief that entrepreneurship is a powerful force for change, both for individuals and for the broader community. We understand that starting and growing a business is not just about making a profit; it's about pursuing a passion, creating opportunities, and making a lasting impact. Our firm was created to support those who dare to dream, providing the expertise, resources, and encouragement needed to turn those dreams into thriving businesses.

From our inception, we have been committed to walking alongside our clients, helping them overcome obstacles, seize opportunities, and achieve their business goals. Whether it's through strategic planning, financial management, or leadership development, we are dedicated to equipping entrepreneurs with the tools and confidence they need to succeed.

Today, La Juana Whitmore Consulting continues to build on this legacy, proudly serving a diverse range of clients and making a positive impact in the entrepreneurial ecosystem. Our vision remains as strong as ever: to see every entrepreneur equipped with the tools and strategies to turn their vision into reality.

Meet Our Founder

La Juana Whitmore, MPNA, ASBC®, CFEI® is the founder of NextFemme Financial and La Juana Whitmore Consulting. She is a Business Strategist, Accredited Small Business Consultant®, Certified Financial Education Instructor℠, Doctoral Candidate, and University Professor who is passionate about designing and innovating business models for all types of companies. 

In addition to an almost 20-year career with Target Corporation in business analysis, architecture, and strategy consulting, she has advised hundreds of small firms and nonprofits. 

La Juana has been seen in…