Direct mail is alive, kicking, and delivering exceptional results for businesses looking to stand out in a saturated market. Despite the dominance of digital marketing, direct mail achieves open rates of up to 90% and an ROI of 112%—outperforming even email campaigns. In this post, we’ll explore how direct mail drives business growth, offer actionable tips for maximizing your campaign’s potential, and share why this classic channel remains a key marketing tool for entrepreneurs.