Small business success doesn’t happen by chance. It’s the result of strategy, sweat, and sometimes, a little help from the right frameworks. McKinsey’s Seven Degrees of Strategic Freedom is here to take your business goals from Pinterest-board dreams to IRL results. In this post, we’ll break it down into bite-sized, actionable strategies that work for real entrepreneurs like you. Oh, and while you’re here, grab our Free Small Business Growth Plan, because you deserve all the tools to succeed.

Direct mail is alive, kicking, and delivering exceptional results for businesses looking to stand out in a saturated market. Despite the dominance of digital marketing, direct mail achieves open rates of up to 90% and an ROI of 112%—outperforming even email campaigns. In this post, we’ll explore how direct mail drives business growth, offer actionable tips for maximizing your campaign’s potential, and share why this classic channel remains a key marketing tool for entrepreneurs.